January 15, 2022 7:26 a.m.
Sarnia-Lambton’s farmers, producers and agribusiness players are featured in a new series of videos.
Local Helping Local, an initiative involving Sarnia-Lambton Economic Partnership (SLEP) and the Lambton Federation of Agriculture, presents a series of short videos that cover topics related to agricultural business.
SLEP economic development manager Shauna Carr said they really focused on what was beneficial to the local agricultural sector, with the expertise already there.
“So these videos are about succession planning, innovation in agriculture, value-added agriculture, career paths, planning for the agricultural sector, environmental stewardship and partnerships. emerging. »
Carr said it was to show locals how to be successful in the Lambton County area. She said the videos are aimed at agribusiness players.
“So they can learn from their peers,” Carr said. “But it’s also good information for the general public who may not be as strong in agriculture and just want to know what’s going on in their own community.”
Carr said it’s important for those looking to grow and innovate to share ideas and work together. She said agriculture is one of Lambton County’s three main economic drivers.
“So it’s very important that it not only survives, but thrives and – pardon the pun – continues to grow. And we have a lot of expertise in all these different areas.
Carr added that people want to know where their food comes from, especially since the pandemic hit.
“Where is the agricultural sector going and how can they integrate it into their own lives, and understand where the supply chain is for the foods they eat, the products they drink and where they can get them.”
The Local Helping Local project also includes a series of webinars on January 18 and 19 and an opportunity for industry players to share barriers they may face. The project is funded in part by the Ontario Ministry of Agriculture, Food and Rural Affairs.
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