September 19, 2023

New opportunities in the New Zealand agricultural sector for CNH Industrial

CNH Industrial to manage the distribution of its Case IH and New Holland Agriculture branded machines in New Zealand, providing the ability to go direct to its customers, through its existing dealer network.

CNH Industrial has opened a new chapter in the New Zealand agricultural sector, bringing distribution of its Case IH and New Holland Agriculture machines in-house to dealers across the country.

From July 1, CB Norwood Distributors (trading as “Norwood”) will no longer have a distribution agreement in place for the wholesale of Case IH and New Holland machines. Norwood’s business footprint remains unchanged.

Brandon Stannett, managing director, CNH Industrial Australia and New Zealand, said the two companies recognize the benefits of the new agreement and reached an agreement in September 2021 to transfer responsibilities for wholesale operations to CNH Industrial.

“Now, almost a year later and after a necessary transition period, this arrangement officially comes into place, opening an exciting new chapter for our brand in the dynamic New Zealand market,” said Brandon.

“We see this as an opportunity to bring CNH Industrial closer to the Case IH and New Holland dealer network and, of course, to our customers. With greater customer focus, we will be able to better understand their needs and serve them more effectively. »

During the transition period, CNH Industrial has focused on strengthening its sales and marketing teams in New Zealand to ensure that the Case IH and New Holland dealer network has the support it needs. to develop its commercial footprint and serve its customers at the highest level.

“Our team has been working hard over the past 10 months to ensure everything is in place for the official July 1st changeover, so now that it’s here, they’re looking forward to rolling out the new systems and processes that we we believe will improve efficiencies across the network in terms of service, financing and parts supply support,” he said.

“Our dealers have been closely involved in the transition process and are excited to capitalize on the opportunities the new arrangement presents, for the benefit of their customers and the long-term strength of the Case IH dealer network and New Holland.”